On the job

A better service experience for all

Customers today expect every business to provide a level of service that’s fast, convenient, and personalised. The CPF Board is no exception.
As a customer-centric organisation, customer service has always been a top priority for the Board. This is also reflected in the number of new member initiatives rolled out in recent years.


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Making time for members

Dressed like typical office workers, if you met them on the streets, you would never guess that the trio we spoke to today were from the CPF Board. Now, you will get to meet them as part of a group of volunteers who offer their weekends to advise CPF members at Retirement Planning Roadshows.
17 …

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A new Call Authentication (CA) service now makes it easier for CPF members to get personalised guidance over the phone. We get up close and personal with our Customer Service Executives (CSE) and a CPF member, Mdm Tan to learn how this new service works.

From left to right: Marie, Mdm Tan and Phet

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To reach out to more members of the public and help them get started with retirement planning, CPF organises annual roadshows at different parts of Singapore. In 2016, we ran our roadshows at 5 different locations and reached out to more than 80,000 members!
Ever wondered what it takes to be part of our CPF …

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Walking the Ground

“We are very heartened by the compliments given to our service staff from our members. It motivates my team especially when they work hard to help clear any doubts because this makes them feel appreciated by the members.” – Mr Soh Chin Heng, Deputy Chief Executive (Services) at CPF Board.
As DCE (Services), Mr …

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Bonds that bind

Genes are not the only thing that tie Clement and Marie Prasobhan together. The brother and sister duo also share the same workplace. With 19 years at the CPF Board, Clement shares his enthusiasm for work and why he roped his younger sister, Marie, into working for the same employer. The two siblings discuss the …

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Making a statement

More than just an auto-generated product, the newly revamped CPF Yearly Statement of Account is the result of months of hard work from Katsy Teo and her teammates. She shares with us what the team does for this annual exercise and how her love for yoga contributed to the success as well.

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Team behind the scheme

Meet the people behind-the-scenes who bring our national health insurance scheme to life, and hear their senior manager, Lu Zhijia of the MediShield Life Department at CPF Board, share her personal experience on implementing MediShield Life.

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Serving with passion

If you think that introverts aren’t suited for a role in customer service, Catherine Kang will prove you wrong. 27 years on the front line of the CPF Board has taught Catherine to come out of her usually introverted shell. Today, apart from her key responsibility of helping CPF members with their questions, meeting people from all walks of life has become one of her favourite aspects of her job.

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